Report: Volvo to launch new performance line with production C30 PCP

If you ever looked at those old Volvo ads that suggested their station wagons were the next logical step up from a Lotus, well, you can stop snickering. Sure, it may still be a long shot, but Volvo appears to be getting serious about offering performance-oriented automobiles.

A couple of weeks ago, we brought you a report that indicated Volvo was forging a closer relationship with Polestar, the racing outfit that fields the company's entries in the Scandinavian and World Touring Car Championships. Volvo, it seemed, had already turned to Polestar to squeeze a bit of extra juice from its S60 and XC60 R-Design models, and according to the report, was prepared to utilize Polestar's talents even more in the future.

A clearer picture of that that partnership is now emerging, and so far, it looks promising. Their first collaborative project is tipped to be a production version of the baby-blue, 400-horsepower, all-wheel drive C30 hatchback unveiled last year. If given the go-ahead, we could be looking at a limited run of 500 cars priced around £50,000 in the UK – about the same as a BMW M3.

Like the concept, the production Volvo/Polestar C30 would be the first to carry the PCP badge – referring not to the chemical narcotic, but standing, somewhat repetitively, for Performance Concept Prototype. Similar high-performance versions of Volvo's other products would follow and wear the same nameplate, creating a subdivision for Volvo that would be equivalent to what Mercedes-Benz has in AMG and what BMW does with its M division.
[Source: What Car?]