Mystery Surrounds Thecomparisons.com

Following the recent launch of tescocompare.com it appears another car insurance comparison site could be waiting in the wings.

Thecomparisons.com has been getting mentioned more and more in the last few weeks but we still have very little idea what the site will actually do. Although you have to admit this is a very clever way of generating buzz for a site before it’s even launched.

When first appearing on the radar, thecomparisons.com featured a
rather attractive logo of the “typical family” with a tag line promising to compare prices for the entire family.

While this has since been replaced with a more mundane “coming soon” message it has done little to dispel the intrigue surrounding the site.

With car insurance being one of the most lucrative areas of price comparison it would be a good bet that a facility to compare car insurance quotes will appear somewhere; of course we could be wrong about that.

However with one popular theory being that The AA is behind this mystery a facility to compare car insurance quotes seems a logic explanation.

So we wait in anticipation to see what thecomparisons.com has to offer, will they help people find cheaper car insurance? Or will they be another poor site in an already crowded market?

I guess we’ll have to wait and see. On a lighter note if it turns out we like thecomparisons.com then we can all be friends on their myspace page.

If anyone has any knowledge of what’s going on with thecomparisons.com please share it with us in the comments.